Right Wing Media Bias
This video makes some very strong points and is worth watching. I suggest you click on it now and watch. The video is sponsored by “Media Matters” which is a liberal organization but one that has the interests of our democracy in mind. It is possible to make the case that systematic and consciously perpetrated bias by Fox News governs their organizational identity and has quantifiable effects on voting patterns and political knowledge. The claims of news bias are so pervasive and so self-contradictory that it’s damaging any remnants of news credibility. Everybody believes the news is biased right up until the point the news says something they agree with. And, moreover, people are absolutely convinced that their perceptions are correct and their understanding of the issues and whatever source they came from is accurate. The public is shockingly naive about the frequency and forms of information processing distortions.
Let’s pay attention for a moment to this issue of news bias and try for some rigor and conclusions that result from data and controlled studies. I’ve grown weary of everyone complaining about the news and biases especially when all the complaints are simply self-serving. It borders on fascinating how few people see their own distortions and biases. Every Trump supporter is convinced the New York Times and the television media – minus Fox News – favored the other side and was critical of Trump while being charitable toward Hillary. And Hillary supporters (although in much smaller numbers) lamented the fascination with Trump that brought him so much free media time.
I would call your attention to a study directly confronting this issue of Fox News and its impact in the news sphere. The authors examine the impact of media bias, the persuasiveness of a particular media, the likelihood of voting, and mobility rates. Moreover, and something most citizens don’t think about, the review of the studies includes conditions of the receivers. In other words, the same news programming does not have the same effect on everyone. So, on the basis of survey research the authors found that 22% of the population believed that Saddam Hussein had weapons of mass destruction, but 33% of Fox News viewers believed he had weapons of mass destruction. The findings hold even after controlling for party identification.
Additionally, exposure to conservative media has an effect on voter choice including being responsible for switching some Republicans to Democratic voters. The results are slightly conditioned by the psychological state of receivers. Those watching Fox news for the first time were more persuadable than viewers who watched consistently. This particular study focused on Fox News and conservative media but I would presume that the pattern of results apply to liberal media as well even if the effects are stronger or weaker.
My concern here is not to repeat the pernicious effects of Fox News or biased media but to sound the alarm for increasing pressure to both find quality outlets of information, as well as “educate” the public a little more about the nature and exposure to bias and what to do with it. Fox News is responsible for taking partisan positions and making some extreme even outrageous claims; these then get repeated and spread throughout the population thus multiplying the distorted effects.
Turning more toward public media rather than commercial media is one response to this situation. Public media presents more in-depth and critical news about domestic and international affairs and is capable of increasing citizen engagement as well as quality information.