Israel supporters are struck dumb by what they consider to be the great moral inversion. In fact, as Jeffrey Goldberg writing in The Atlantic states, “Hamas is a theocratic fascist cult committed to the obliteration of Israel.” It is an organization committed to genocide. Hamas represents nothing of modern democratic political theory– religious tolerance, political participation, association rights, liberal values, etc. But to the chagrin of many Hamas is treated as if it were a legitimate political party committed to the interests of Gazans rather than itself. Hamas is fighting a war in which they are trying to kill as many of their enemy as possible (Israelis); Israel is fighting a war in which they are trying to avoid killing as many people as possible. The moral inversion continues.

John Kerry is currently struggling with a cease-fire agreement because he insists on granting Hamas various rights rather than treating it according to his own State Department’s designation as a terrorist group. Kerry’s defense is that Hamas is a reality that must be dealt with and I agree with that, but one does not cave in to a terrorist group’s demand for their own security, funding, and freedom of movement in order to secure a cease-fire. On the contrary, that would be a reward for the group’s behavior and will probably encourage future violence if such rewards are available.

So what explains this? Why is this violent anti-Semitic group being treated seriously while Israel takes a perceptual and public relations beating? Why do the Palestinians, who are equally as blameworthy for the failure of conflict management, win the narrative? Why are they the sympathetic underdog? Here are a few suggestions:

Imagine some tough guy big kids in your neighborhood who are teased and taunted by a bunch of little kids. The little kids throw rocks, break the windows at houses, and spread false or distorted stories about these big kids to others in the neighborhood. The big kids defend their houses and respond to the rock throwing with fistfights they easily win, and throwing back bigger and harder rocks. The big kids do more damage and bloody the noses of the little kids and are “blamed” for inflicting damage even though they were defending themselves and the little kids initiated the aggression. And so it is with the Israelis and Palestinians. It doesn’t seem to matter how the Palestinians or Hamas behave, the Israelis get blamed because they are capable of inflicting more damage. The big kids and the Israelis lose if they defend themselves and if they do not defend themselves. So Hamas wins the narrative battle every time they manipulate Israel into killing Palestinians. Israel cannot escape the paradox.

Secondly, the Palestinians have mastered the underdog narrative. During pre-state Israel, and even in the early days of the state, Jews were the underdog and the center of world attention and sympathy. But now the left has switched its allegiance to the newest minority group. There is a spectrum of the left that never met a minority group it did not consider oppressed and the Palestinians are a perfect example.

And third, the second point above is informed by the context of anti-Semitism. I dislike and reject the notion that anti-Semitism is everywhere and always the explanation for criticism of Israel. Surely Israel can be criticized without it being anti-Semitic. But sometimes the criticism of Israel is so bizarre, so morally inverted, that only anti-Semitism explains it. And new media has brought violent and vitriolic anti-Semitism to the forefront. Anti-Semitism was of hallucinogenic proportions during the Holocaust, completely unjustified by reality, and there are moments when I feel the same conditions returning.

Finally, everyone has to do more. Israel has to make its case better to the world. They need spokespersons and better public relations to be sure. But that’s only a small part of the problem. It is not a public relations problem but an argument one. It is incumbent on Israel to do a better job of explaining to the world who they are and what they are fighting against. Moreover, Israel has to begin addressing those issues where change is inevitable. Settlements, for example, are just not going to be there in the end – at least in their present form. The only way Israel remains a nation of Jews, for Jews, and defined as a Jewish state devoted to some sense of Jewish particularity is by allowing the Palestinians to do the same for themselves in their own state. Israel must make more aggressive progress toward this goal.

Until then, Israel will continue to win military battles and kill more of the other side (which is never a very good measure of anything), but lose the narrative battle.