Change Hillary’s Campaign Slogan from “I’m with Her” to “She’s with Me.”

poll Clinton Trump

The results of the most recent Washington Post-ABC News Poll are in and the news is certainly good for Hillary. She leads Trump by double digits and he seems to be declining precipitously. In a head-to-head matchup Clinton leads Trump 51% to 39% among registered voters.The results are informative and the poll also shows some interesting data that should be useful for Hillary.

If you are a Republican hoping to defeat Hillary Clinton in the fall you must be pretty dispirited. I mean Hillary is beatable – or at least it appears she was beatable. Her high negatives coupled with all the people who dislike her for reasons justified or not seemed at one point insurmountable. But then along comes the Republican Party and they behave the way the Democrats usually do. That is, when they want to form a firing squad they get into a circle. No political party choice has been so tin-eared about the temperament and qualifications of a candidate since McCain chose Sarah Palin as his vice presidential running mate. Let’s take a closer look at the numbers and what they probably or potentially mean.

The most troubling data in the survey for Hillary is the net “new direction” data which indicate that 56% of those polled would like to set the nation on a new direction. This makes it difficult for Hillary to identify herself with the President and as a candidate that will continue Obama’s policies. But on the other hand, President Obama’s approval ratings at 56% are higher than since the killing of Osama bin Laden in 2011. Obama is more popular than Bush was during the last days of his presidency. So using the President during the campaign – dependent of course on audiences and context – will generally be a safe bet for Hillary.

Just about two thirds of Americans think Trump is unqualified to be President. They believe his temperament is insufficiently stable and his comments about ethnic groups and women are unacceptable. It doesn’t matter if such comments are defined as racist or “politically incorrect” because his comments are considered inappropriate. The intensity of criticism for an opponent does not have to rise to racism; inappropriate is good enough. It marks the user as insensitive at best and incompetent at worst with no facility for basic civility or contextual awareness.

The majority of the populace considers Trump unqualified and astounding 64% do not believe he has the credentials to be President. Still, there’s a group of people who consider Trump unqualified for the job and disapprove of his comments about women, minorities, and Muslims but they plan to vote for him anyway. These are the people composed of two characteristics: extreme Obama hate which means they’ll vote for anybody who isn’t Obama or is associated politically with Obama, and those who want the country to move in a new direction. Hillary can probably safely pay little mind to one of these groups. The Obama haters are probably tinged with a little racism (at best) and it would be difficult to make progress with them.

But she has to convince the electorate that things are going to change for the better and new directions are in the offing. Hillary is the establishment candidate and easily defined as just “more of the same.” She shares an elite form of discourse with Obama and those of her politically competent generation which stands in contrast to Trump’s populism. Then again, she has Trump’s bumbling verbosity working to her advantage; that is, Trump could capitalize on the populist message if he knew how to communicate it. But my guess is Trump will continue to fail his party and his supporters by refusing to understand the difference between himself and his message. He will substitute authenticity for communicative effectiveness. And for Hillary to move toward stronger identification with supporters she should convince them that “she is with them” rather than “they are with her.”

 

 

 

 

 

 

 

 

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Posted on June 27, 2016, in Communication and Conflict Resolution, Elections and tagged , . Bookmark the permalink. Comments Off on Change Hillary’s Campaign Slogan from “I’m with Her” to “She’s with Me.”.

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